WHO WE ARE
Vision, Mission and Program of Mondo del Giardino
WHO WE ARE
VISION
A strip of land around the house, a small urban garden, a balcony or a terrace full of plants and flowers… Our garden can have many forms, but it certainly does not stop at the threshold of our property: it continues in the landscape outside, through the parks, the tree-lined avenues and the flowerbeds that adorn our cities. Then it continues even further, in the fields, in the woods and even on the edge of the roads that cross our country. The green, which colors the entire Planet, belongs to us all and provides us with the air we breathe: for this reason we must learn to love it and protect it.
With “Mondo del Giardino” we started right here, from our desire to become a point of reference in Italy for the culture of landscape and greenery: a web portal where we share the stories, trends and news that characterize the horticultural and gardening sector, but above all a free and creative space, where everyone can delve with curiosity and be enchanted by the world we tell.
WHO WE ARE
MISSION
Although it is a well-defined sector, sometimes considered almost niche, the green space is characterized by so many facets that Maguelonne Déjeant-Pons, former Executive Secretary of the Landscape Convention of the Council of Europe, defines the list of professions linked to this field as “endless”: land-use planners, urban planners, engineers, landscape architects, architects, agronomist, farmers, foresters, horticulturists, geographers, historians, geologists, climatologists, environmentalists, ecologists, lawyers, economists, sociologists, cultural heritage specialists.
Given this variety of profiles, with “Mondo del Giardino” we want to promote collaboration between different professional figures and contribute to the creation of an ongoing and trusting relationship between customers and suppliers. This is therefore a showcase, in which companies show their products and services, professionals talk about the work they have done and small artisans find visibility, but not only that: our mission is to create a culture of greenery, spreading awareness and knowledge. How? We collaborate with institutions and experts, we deal with topics of theory and design, we participate in conferences, we interview professionals and authors, we read books and magazines, we compile botanical sheets, we inform about events and exhibitions. A 360° space, in which all the protagonists of gardening and landscaping can feel represented and supported.
WHO WE ARE ADDRESSED TO
The target audience of “Mondo del Giardino” is made up of men and women between the ages of 30 and +65: in addition to the many people who own a green space or are passionate about plants and flowers, it also includes a rich network of professionals and design studios, but also institutional entities.
This aspect is further implemented thanks to the creation of a system of relationships with the over 270 historic gardens in Italy, for which we have created the “Italian Visitable Gardens” page and with which we have opened channels of collaboration, from which interesting new interactions with Municipalities, universities, experts, companies and publishing houses can arise.
“Mondo del Giardino” offers a wide variety of contents, divided into specific categories, which are also shared through a monthly newsletter and a rich and dynamic social activity: we are present on Facebook, Instagram, Linkedin and Youtube where we publish frequent updates dedicated to news, curiosities and debates, based on the specificity of each platform.
WHO WE ARE
THE FOUNDER
“Mondo del Giardino” was born in 2022 from an idea by Elena Paola Dal Zio, landscape architect and designer, graduated in Architecture, Industrial Design and Furniture:
“Thanks to the Garden Art exam I fell in love with this subject and decided to specialize by following the courses of the Agricultural School of the Monza Park, in particular on garden design, plant recognition and plant diseases. Over time, with my projects dedicated to greenery I have won various awards, but nothing gives me more satisfaction than taking care of this portal: I consider it a train that takes me to designers and authors, makes me visit gardens, events and conferences and every day gives me, and I hope also to those who read, knowledge and wonder”.
WHO WE ARE
THE SECRETARIAT
Michele Fabiano is alongside the founder:
“I love animals and nature very much. After having gained in-depth commercial experience in various structures in the sector, I have now finally managed to combine my skills and my passion in a single job. For those who wish to contact me, I am available for any request: segreteria@mondodelgiardino.com
THE PROGRAM
Today mondodelgiardino.com is a green culture site divided into the categories Gardening, Botanical Sheets, Events, Italian Visitable Gardens, Books and Culture, Design and Planning, Cinegiardino, Podcast, Showcase and Work Exchange.
GARDENING
Articles that discuss design methods, illustrating their complexity, feasibility and, when possible, costs. Customer trust must be earned: those who turn to a green professional, before contacting him, want to know well the type of work to be commissioned.
BOTANICAL SHEETS collect and organize the information available on the web, examined and completed by the expertise of the staff who thus create a complete, reliable sheet full of little-known and curious information with in-depth links to external sites and blogs.
EVENTS
An exhaustive list of the plant and flower market exhibitions set up in Italy, the events in which “Mondo del Giardino” participates and the events reported by users.
ITALIAN VISITABLE GARDENS
All the important information for visiting the historic gardens of Italy, with the aim of inspiring attentive, informed and aware visitors.
CULTURE
The complexity of the sector told through professions and trade associations, famous landscapers and curiosities about the world and history of greenery.
BOOKS
A selection of titles to help you make an informed choice. When possible, the authors themselves are consulted, who express their thoughts and their point of view.
Design and Planning
The world of greenery in video pills, organized into subcategories: “Build your garden”, “Your garden designed by us”, “Interviews with Italian landscapers” and “Visits to gardens”.
GARDEN POSTCARDS
A collection of images of public gardens scattered throughout the various cities of Italy in the twentieth century. A look at the past, which stimulates the feeling, sweetens the memories and pushes us to face the future with new energy.
CINEGIARDINO
A series of film clips, showing wonderful gardens, which deserve to be watched focused.
PODCASTS
Audible versions of articles, to listen to in the car, on vacation or during a break from work.
SHOWCASE
A database for professionals and companies in the green area, who want to make themselves visible to potential customers and start new collaborations: thanks to the incorporated Google map, it is possible to search by area, as well as by profession and specific skills.
JOB EXCHANGE
A bulletin board where professionals and companies can independently upload job search and offer ads in the italian market.
