WHO WE ARE
Vision, Mission and Program of Mondo del Giardino
VISION
A strip of land around the house, a small urban garden, a balcony or terrace brimming with plants and flowers… Our garden can take many forms, but it certainly doesn’t stop at our property’s threshold: it continues into the landscape outside, through the parks, tree-lined avenues, and flowerbeds that adorn our cities. Then it extends even further, into the fields, woods, and even along the roadsides that crisscross our country. The greenery that colors the entire planet belongs to us entirely and provides the air we breathe: that’s why we must learn to love and protect it.
With “Mondo del Giardino,” we started precisely from here, from our desire to become a point of reference in Italy for landscape and green culture: a web portal where we share meetings and conferences, trends and innovations that characterize the approach to design given the new climate situation, and also a free and creative space, where everyone can create their own path of knowledge, curiously exploring every aspect of the garden and being enchanted by the world we describe.
MISSION
Our mission is to promote green culture by spreading awareness and knowledge. How? We collaborate with institutions and experts, discuss theory and design, participate in conferences, interview professionals and authors, read books and magazines, compile botanical fact sheets, and provide information on events and exhibitions.
A 360° space where all gardening and landscape professionals can feel represented and supported.
Despite being a well-defined sector, sometimes considered almost niche, green space management, upon reflection, is characterized by an endless list of professionals: spatial planners, urban planners, engineers, landscape architects, architects, agronomists, farmers, foresters, horticulturists, geographers, historians, geologists, climatologists, environmentalists, ecologists, lawyers, economists, sociologists, and cultural heritage specialists. Maguelonne Déjeant-Pons, former Executive Secretary of the Council of Europe Landscape Convention, reminds us of this in her speech at the 2022 International Landscape Meeting.
Given this diverse range of profiles, Mondo del Giardino believes in and seeks to encourage collaboration between different professional figures, convinced that this can contribute to the creation of an ongoing, trusting relationship between client and supplier.
We therefore work on two fronts on this site: one dedicated to enthusiasts who can find the information they need to learn more, and one dedicated to professionals and companies in the sector who can promote themselves by showcasing their work, services, and products and take advantage of extensions such as the Job Market to search for staff and/or new collaborations.
WHO WE ARE ADDRESSED TO
The “Mondo del Giardino” target audience is men and women between the ages of 30 and 65. In addition to the many people who own a green space or are passionate about plants and flowers, it also includes a rich network of professionals and design studios, as well as institutional bodies.
This aspect is further enhanced by the creation of a network of relationships with the over 270 historic gardens in Italy, for which we have created the “Italian Visitable Gardens” page and with which we have opened collaboration channels, which could lead to interesting new interactions with municipalities, universities, experts, companies, and publishing houses.
THE FOUNDRESS
“Mondo del Giardino” was born in 2022 from an idea by Elena Paola Dal Zio, landscape architect and designer, graduated in Architecture, Industrial Design and Furniture:
“Thanks to the Garden Art exam I fell in love with this subject and decided to specialize by following the courses of the Agricultural School of the Monza Park, in particular on garden design, plant recognition and plant diseases. Over time, with my projects dedicated to greenery I have won various awards, but nothing gives me more satisfaction than taking care of this portal: I consider it a train that takes me to designers and authors, makes me visit gardens, events and conferences and every day gives me, and I hope also to those who read, knowledge and wonder”.
THE SOCIAL
“Mondo del Giardino” offers a wide variety of contents, divided into specific categories, which are also shared through a monthly newsletter and a rich and dynamic social activity: we are present on Facebook, Instagram, Linkedin and Youtube where we publish frequent updates dedicated to news, curiosities and debates, based on the specificity of each platform.
THE PROGRAM
Today mondodelgiardino.com is a green culture website divided into the categories Gardening, Design, Postcards, Botanical Sheets, Podcasts, Events, Conferences, Webinars, Cinegiardino, Visitable Italian Gardens, Books and Culture, Showcase and Job Market.
GARDENING
Articles that discuss design methods, illustrating their complexity, feasibility and, when possible, costs. Customer trust must be earned: those who turn to a green professional, before contacting him, want to know well the type of work to be commissioned.
Planning
The world of greenery in video pills, organized into subcategories: “Build your garden”, “Your garden designed by us”, “Interviews with Italian landscapers” and “Visits to gardens”.
GARDEN POSTCARDS
A collection of images of public gardens scattered throughout the various cities of Italy in the twentieth century. A look at the past, which stimulates the feeling, sweetens the memories and pushes us to face the future with new energy.
BOTANICAL SHEETS collect and organize the information available on the web, examined and completed by the expertise of the staff who thus create a complete, reliable sheet full of little-known and curious information with in-depth links to external sites and blogs.
PODCASTS
Audible versions of articles, to listen to in the car, on vacation or during a break from work.
EVENTS
An exhaustive list of the plant and flower market exhibitions set up in Italy, the events in which “Mondo del Giardino” participates and the events reported by users.
CONFERENCES
When we discover a conference that discusses greenery, climate change, disability, or the experiences of renowned designers, garden photographers, or horticultural therapists, we like to transform it into something vibrant and accessible for our audience. We select what truly matters, translate the technical jargon into simple words, and let the stories, ideas, and inspirations reach you with clarity and ease.
WEBINARS
In collaboration with Il Prato Edizioni, we organize courses that explore topics related to good garden management. They are designed primarily for industry professionals, but also for anyone who wants to learn more about garden care and discover the experiences of those internationally who have dedicated their entire careers to this fascinating world.
CINEGIARDINO
A series of film clips, showing wonderful gardens, which deserve to be watched focused.
ITALIAN VISITABLE GARDENS
All the important information for visiting the historic gardens of Italy, with the aim of inspiring attentive, informed and aware visitors.
BOOKS AND CULTURE
A selection of titles to help you make an informed choice. When possible, the authors themselves are consulted, who express their thoughts and their point of view.
The complexity of the sector told through professions and trade associations, famous landscapers and curiosities about the world and history of greenery.
SHOWCASE
A database for professionals and companies in the green area, who want to make themselves visible to potential customers and start new collaborations: thanks to the incorporated Google map, it is possible to search by area, as well as by profession and specific skills.
JOB EXCHANGE
A bulletin board where professionals and companies can independently upload job search and offer ads in the italian market.
